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First of all , we must reach common understanding:
we are that the value combine and propagate the facilitator, it
is only that the duty is concrete to design the company in corporate
image.
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What we understand "Planning" and exchange
for the most heavy output with minimum input, David·Aogway has said
that "the consumer is not a retarded child, they are your wife
and children". So we respect the market law.
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| The advertising theory distils
constantly, only the marrow is eternal, that is to proceed from consumer.
Our planning begins from 4 Cs: |
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∵Put the products
on one side, study the consumer's need and want to ask
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| ∵Forget
the tactics of the fixed price temporarily, understand the cost that
consumers satisfied
their demands and paid emphatically. |
| ∵Forget
the tactics of channel, consider how to can purchase the facility
of the goods to offer
to consumers. |
| ∵Forget
to promote, the substitute is Communication |
| "Rebellion and innovation in the
advertisement" that we understood do not do things creatively,
illusory, but base on the human nature , spring from culture, the
goal is on the market. Our intention advocates" superb craftsmanship",
ROI theory is principle and base of our intention to employ and break
with tremendous force. |
| ∵Relevance
: Pay attention to products more heavy relevant degree, pay attention
to the advertisement
and display the choice of the symbol. |
| ∵Originality:
Require breaking through the routine, Unexpected. The plot is set up original and differently,
the detail is dealt with finely and smooth in a subtle way |
| ∵Impact:
Make suspense, defeat by a surprise move, the color is made up and
bold in
blazing new trails, the vision assaults the direct soul depths, create
the magic cube |
| Well , to say more is lost labour, the
result was cared about together by us. |
| That's mine. |
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